Web Analytics
How EVERYTHING is data
Web Analytics
How EVERYTHING Is data
Understanding analytical data.
Analytics, simply put, is the systematic computational analysis of data or statistics. Drawn from various disciplines such as mathematics, computer programming and statistics, analytical web data is gathered and analyzed in order to establish what it is that your target audience desires.
If you are looking to build your web presence, one would need to better understand what it is that attracts potential clients/visitors to your website in the first place.
how it can help you.
But how does this data increase web reach? Analytics is primarily used for the discovery, interpretation, or communication of meaningful patterns in data. By compiling a robust analysis, once data has been gathered, data patterns are applied towards making more innovative and calculated decisions, based on your audience’s requirements or needs.
Dissecting analytical data.
By gathering crucial data and tearing it apart, we can valuable insight into:
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Who is my target audience?
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Am I reaching my targeted audience?
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What is my conversion Rate?
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Is my web content strategic?
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Is my site up to date with industry trends?
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Is my website up to date & secure?
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What's trending amongst my visitors/customers?
There are many different ways to obtain crucial web data.
Google Analytics is a free too and allows for brilliant insight into the activity on your website, as a result, you are able to make smarter business decisions.
Kinesis Data Analytics from AWS provides you with deeper analytical data, consequently, allowing you to track your data in real-time.
Whatever your business needs are, there is a platform suited to your needs.