Corporate Identity
Be Seen!
Corporate Identity
Be Seen!
Wield your most powerful tools!
The aim: to create a market presence that is highly recognizable and distinctive!
If you are a startup or small business, and you’re still thinking about your business and how you can build a respectable reputation within your industry, its time to have a look at the image your business is portraying.
If you are serious about growth, and you want to build long term relationships with your customers the first building block is to establish your brand.
Identity &
Asthetics
Considering distinctive brands:
Let’s consider a brand such as First National Bank Ltd.
Over the decades the infamous FNB Acacia Tortilis tree we’ve all come to know has remained a massive part of the Institution’s corporate identity. The details around the tree however have evolved. Elements such as color contrast, gradient and even the font have evolved, but the tree itself has remained. The logo itself is a representation of their deep seeded roots within its birth land – through all of FNB’s changes, their core identity has remained – bringing the institution to being one of the most recognized brands in South Africa.
Let’s consider a brand such as First National Bank Ltd.
Over the decades the infamous Acacia tree we’ve all come to know has remained a massive part of the Institution’s corporate identity. The details around the tree however have evolved. Elements such as color contrast, gradient and even the font have evolved, but the tree itself has remained. The logo itself is a representation of their deep seeded roots within its birth land – through all of FNB’s changes, their core identity has remained – bringing the institution to being one of the most recognized brands in South Africa.
At The Copper RC we focus particularly on two elements of brand identity:
Aesthetics:
You want a brand that will catch your audience’s attention and will smash competitor brands? Thoroughly thought through and unique logo design is empirical to any brand as brand aesthetics will set mood & tone. Reflecting elements of the founder’s personality and character will provide your audience/ customers with a pleasant sensory experience.
Practicality and imagination are also key in logo design due to the fact logos, although not necessarily a static thing, should be flexible to be able to keep up with ever changing trends, whilst remaining unique to your brand.
Values
When we look at Brand Values, identifying your brand can only be done by having a conversation with yourself and then playing it back repeatedly, dissecting what it is that you want to achieve and understanding what values you want to instill within the life of your business, and then carrying it through your products/ services all the way to your staff; Values and principles of the hierarchy will always reflect within an organization through the quality of their products and the morale of staff.
Many a larger organization’s core values have been established by unintentionally, through the character traits of its owner. Have confidence in knowing what your product or service is, a deep understanding of how it all comes together and know how it should function.
Coupling this with a visual representation of the overall face of a business, is the foundation of what we feel Brand success should be built on. The way you present your brand and the way you conduct your public communication is vital as it has a profound impact on every aspect of your business.