SEO
Getting ahead of Google's algorithms
SEO
Getting ahead of Google's algorithms
What is SEO and why is it important?
SEO is a necessity if you’re sold on owning a website for your business, and you want it to thrive – 12 Trillion Google searches a year and only 1 – 25% of searchers click on the second page. Taking this into considiration, it should make the necessity for SEO a no-brainer.
What you should take from this statistic is that when you have a prospective customer doing a simple google search, your products/ services need to pop up on the very first browser page.
This is SEO: the process of constantly improving the quantity and quality of web traffic to a website.
Search engine rankings are improved by having a scrupulously thought through and strategic approach to SEO. The only way this can be achieved is through extensive market research and a solid plan outlining and implementing steps designed to up rankings.
Here’s a fact! SEO is responsible for 51% of web traffic and is 10% more effective than social media marketing and engagement.
SEO strategy.
Now you have a better idea of the concept, lets consider the key factors to good rankings:
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Page Content: Quality content supplies a demand & grabs attention
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Technical SEO: Ease of access for crawlers to crawl and index a site
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Title Tags: To better reflect category hierarchy and URL structure
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Off Site SEO: Eventually it all leads this way, build authority by building links