CRO
The better form of lead generation
CRO
The better form of lead generation
User Experience first; Always!
As a result, you will be enticing them into actually making a move on purchasing your product or signing up for your service. Any information you could possibly obtain from users who have passed through your website is of use – whether it is positive or negative, data is useful.
Now whilst SEO and Social media are all designed to build a heap of online traffic, conversion rate optimization allows us to gain more from existing traffic.
So how do we achieve this?
The aim is to get visitors to sign up for a newsletter subscription, for a service or purchase a product. Truth is: there are hundreds if not thousands of people all across the country searching for the very thing you have to offer, the question is, why are you not enticing them? With the offers you describe, the testimonials of existing customers and the validations of users.
When you are aiming at running a marketing campaign, the undisputed supreme path is CRO.
However like with most things (like SEO) , CRO is a case of results being proportional to the work you put in but when the CRO is wielded by the right hand it possesses the potential to increase revenue and ultimately secure long term sustainability. Focusing meticulously on things such as:
Implementing a CRO Strategy:
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Emphasizing Links to your products
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Use your homepage to guide users deeper into your website
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landing pages urging users to take action
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Use your blog spot to convert readers into customers
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call to action buttons within